Sefton and Liverpool Women in Business

Dress It Forward



The “Dress It Forward” project was launched on 12th March 2015 by The Lord Mayor of Liverpool, Cllr. Erica Kemp at The Northern Power Women Conference at the Hilton Hotel in Liverpool.

DIF shoes



The Idea

To ask all women across Merseyside and beyond to donate old work wear including shoes,  handbags, coats and accessories,  to the women that Sefton & Liverpool WIB CIC work with at the ISIS Centre Merseyside and Tomorrow’s Women Wirral on the “Inspired to Independence” programme.

These women are largely ex offenders who often have very little or no  previous work experience and as a consequence they routinely have no suitable clothes for interview, business meetings etc.

As a result of this campaign we hope to equip each woman with a few outfits suitable for such use, that the women can keep as their own.  We also hope to be able to find a suitable venue from which the women can run their own “Dress It Forward” vintage boutique, providing a source of work experience for those looking for employment and a live business model for those looking to go into self employment.

The campaign will be led by donations from female MP’s, councillors and CEO’s  across the region, but we reach out to all women, no matter what their role, to donate whatever they can and offer their support.


Donate towards our first Dress It Forward Boutique here


Dress It Forward's First Donations March 2015

Dress It Forward’s First Donations March 2015

The Hope

  •  women donating will think further on the opportunities that they or their organisation make available to ex offenders.
  • those who receive outfits will know  women in our region accept their past mistakes but would still like to support them.
  • women receiving outfits will feel more positive about themselves when dressed smartly, so we hope to raise their self esteem.
  • publicity and goodwill generated by this project will further inspire others to reconsider their perceptions of ex offenders and potentially widen the opportunities they offer this often excluded group.
  •  by getting more ex offenders into employment or self employment, and raising their self esteem and aspirations, we can potentially decrease the likelihood of re offending.


Case Studies

Read case studies of some of our participants here

handbag dif


Drop Off Points

We would love it if you could donate your unwanted clothes, coats,  accessories and shoes you can either contact us directly or find your nearest drop off point here.


Want to get involved?  

We are grateful of any help you can offer whether it be time, donations, locations to drop off items or any skill, talent or service you think might help our project.

Our graphic designer Rebecca kindly donated our new  Dress It Forward logo: 

contact Steph at or call  07505924986



Why not read some of the testimonials we have had from women across Merseyside in support of Dress It Forward here.

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